Education, and Guidance for Responsible Home Care Ownership
Make a difference, build real freedom, and launch a profitable non‑medical home care agency with a proven guide at your side.
Coach Michele and the MLE Consulting team help healthcare professionals and corporate leaders transition into confident, compliant, and revenue‑ready home care CEOs.
The Home Care Business Program
A 6-Month Online Program for Individuals who want to establish and operate a Non-Medical Home Care Agency
Start, Operate, and Grow Your Own Non-Medical Home Care Agency
Building a successful non-medical home care agency can feel overwhelming. The regulations are not always clear. The steps often seem out of order. The consequences of mistakes can be serious and costly.
That is exactly why this program exists.
A 6-Month Online Program for Aspiring Non-Medical Home Care Owners
Starting a non-medical home care agency can feel overwhelming.
-Not because you lack heart.
-Not because you lack experience.
However, because the rules are unclear, the steps feel out of order, and the consequences of mistakes are serious.
Most aspiring owners are not held back due to a lack of effort.
This Program Is For You If
Whether you are just getting started or already operating but feeling stuck, this program meets you where you are and helps you move forward with clarity and confidence.
Aspiring Owners
This program is for you if:
- You want to start a non-medical home care agency but do not know where to begin
- You feel overwhelmed by licensing, compliance, and startup requirements
- You are unsure about the correct order of steps
- You want to get the foundations right from day one
- You want to avoid costly mistakes that delay your launch
- You are serious about building a profitable and reputable agency
Established Owners Who Feel Stuck
This program is for you if:
- You have already started your agency but growth has stalled
- Your operations feel disorganized or reactive
- You are constantly putting out fires instead of leading strategically
- You struggle with caregiver recruitment, retention, or client acquisition
- You are unsure how to scale without sacrificing quality or compliance
- You want stronger systems, clearer structure, and sustainable growth
No matter your stage, this program gives you the roadmap, structure, and support needed to build a solid foundation and move forward with confidence.
The Real Struggles Aspiring Home Care Owners Face
Many aspiring owners quietly deal with:
• Uncertainty around licensing and state requirements
• Fear of inspections and unannounced visits
• Confusion about what must be done first—and what can wait
• Overwhelm caused by policies, paperwork, and compliance rules
• Doubt about daily operations once the agency opens
• Anxiety about hiring caregivers too soon or too late
• Lack of confidence in making owner-level decisions
This uncertainty often leads to delays, costly mistakes, or giving up altogether.
Not because you are incapable.
But because you were never given a clear path.
Healthcare professionals ready to turn clinical excellence into business ownership.
Corporate and career professionals seeking a purpose‑driven exit
from the 9–5.
Purpose‑led achievers who
value systems, accountability, and
expert guidance.
The Home Care Business Program
It provides a structured, step-by-step pathway from preparation to operational confidence to growth.
This is not scattered advice.
This is not theory.
It is a guided framework built from real-world home care ownership experience.
You learn how to build your agency correctly, legally, and with intention.
What This Program Helps You Do
Through this program, participants learn how to:
• Understand the home care industry and your role as a business owner
• Gain clarity on licensing and compliance without fear
• Prepare properly for inspections
• Build policies and systems the right way
• Set up daily operations with structure
• Intake clients confidently
• Onboard caregivers professionally
• Operate in a way that supports growth and stability
You stop guessing.
You start operating with clarity.
Healthcare professionals ready to turn clinical excellence into business ownership.
Corporate and career professionals seeking a purpose‑driven exit
from the 9–5.
Purpose‑led achievers who
value systems, accountability, and
expert guidance.
What the Home Care Coaching™ Program Is
created specifically for non-medical home care businesses
Home Care Coaching Program Over….
It provides a structured, step-by-step pathway from preparation to operational confidence.
This is not scattered advice.
This is not theory.
It is a guided framework built from real-world home care ownership experience.
You learn how to build your agency correctly, legally, and with intention.
What This Program Helps You Do
Through this program, participants learn how to:
• Understand licensing and compliance without fear
• Prepare properly for inspections
• Build policies and systems the right way
• Set up daily operations with structure
• Intake clients confidently
• Onboard caregivers professionally
• Operate in a way that supports growth and stability
You stop guessing.
You start operating with clarity.
How the 6-Month Program Is Structured
The program follows the natural lifecycle of a non-medical home care agency and the lessons are divided into 4 tracks:
Track 1: Licensing Lab - You gain clarity on state requirements, documentation, policies, and compliance readiness.
Track 2. Launch Academy - You learn how to open correctly, set up administrative systems, and begin serving clients
with confidence.
Track 3: Operations HQ - Delve into the operational topics such as staffing, scheduling, compliance, and financial
basics.
Track 4: Growth Forge - Go through sprints and lessons on how to grow and expand your business. You strengthen
systems and leadership so your agency is not dependent on chaos.
Each phase builds on the last. No skipped steps. No rushed decisions.
Benefits You Experience During the Program
As you move through the program, participants commonly experience:
• Reduced overwhelm
• Increased confidence as an owner
• Clear understanding of next steps
• Less fear around compliance and inspections
• Stronger decision-making
• More peace of mind
Your mindset shifts from reacting to leading.
How the 6-Month Program Is Structured
The program follows the natural lifecycle of a non-medical home care agency.
1. Start-Up & Licensing
2. You gain clarity on state requirements, documentation, policies, and compliance readiness.
3. Launch & Early Operations
4. You learn how to open correctly, set up administrative systems, and begin serving clients with confidence.
5. Day-to-Day Operations
You develop routines for staffing, scheduling, compliance, and financial basics.
Stability & Growth Readiness
You strengthen systems and leadership so your agency is not dependent on chaos.
Each phase builds on the last.
No skipped steps.
No rushed decisions.
Benefits You Experience During the Program
As you move through the program, participants commonly experience:
• Reduced overwhelm
• Increased confidence as an owner
• Clear understanding of next steps
• Less fear around compliance and inspections
• Stronger decision-making
• More peace of mind
You shift from reacting to leading.
Outcomes After Completing the Program
By the end of the 6 months, you walk away with:
• Confidence licensing and compliance (Obtain your license, depending on your state's processing time)
• Understanding of daily home care operations
• Systems that support stability & revenue generation
• Readiness for unannounced state visits
• Ability to intake clients and onboard caregivers properly
• A foundation built for long-term growth
Most importantly, you begin operating like a real business owner—not someone trying to figure it out day by day.
Programs and Ways to Work
With Us
Home Care Startup
Consulting
End‑to‑end guidance to launch your non‑medical home care agency—from pre‑work and market validation to licensing, policies, operations, and go‑to‑market.
Other Programs and Services
Programs and Ways to Work
With Us
Home Care Startup
Consulting
End‑to‑end guidance to launch your non‑medical home care agency—from pre‑work and market validation to licensing, policies, operations, and go‑to‑market.
Why Home Care - and Why Now
Aging demographics, family demand, and the shift toward in‑home support make non‑medical home care one of the most resilient business opportunities today.
With the homecarecoaching.com, you can build a business that delivers care, creates jobs, and grows your income—all while honoring your purpose.
Programs and Ways to Work
With Us
Home Care Startup
Consulting
End‑to‑end guidance to launch your non‑medical home care agency—from pre‑work and market validation to licensing, policies, operations, and go‑to‑market.
VIP 1 : 1 Private Coaching
"When you want speed, personalization, and direct access. We co - create your roadmap, remove bottlenecks fast, and move you from idea to implementation with confidence."