Coach Michele

Co- Founders

I chose to enter the Home Care industry in 2013 after going through a life-changing event that challenged me to find and pursue my life’s mission. I have always been a firm believer that we are all on this Earth for a reason – that every one of us has a special calling on our lives.

Unfortunately, until then, my life had been so busy to the point where I did not have time to listen to my soul. I have always known that the soul is where the truth about our true selves lies, so I went on a soul searching mission.

I realized I had a soft spot for elderly people. In short, I identified a true love for the elderly and Voilà! Just like that, I had discovered my passion – my life’s mission – Senior Care!!!

I felt that I wanted to offer these individuals the best of me and since most had already expressed a desire to age gracefully in the comfort of their homes, I, together with my husband Robert, decided to fulfill our hearts desires. And that is how Astin Home Care was born.

Fast forward to 2020, Astin Home Care is a thriving agency serving families all over Georgia.

My passion for helping others has led me to assist budding “HomeCarePreneurs”(Home Care Coaching Clients) enter and thrive in the private duty non-medical home care industry. The desire to serve others has elevated me as an international home care consultant with consulting clients across the United States and in 5 other Countries. Michele Lee Ellis Consulting, LLC has become a leading consultancy firm in the private duty home care industry.

My YouTube Channel (Coach Michele) has given me the platform to teach, train, consult and coach individuals on how to successfully start, grow and maintain compliance with their local, State, and Federal Government guidelines.

Michele Ellis-Williams has inspired so many entrepreneurs, moms, and single women with dreams of success over her many years as a home care start-up coach, CEO, and mother. Building her companies with hard work and determination, she is the epitome of perseverance; never giving up until her goals are met. She is a proud military mother, entrepreneur, author, business coach, and mentor.​

She survived domestic abuse, homelessness and raised her children to have the drive to never let circumstances stand in the way of becoming their best self both personally and professionally. With every Business Consultant coaching session, Michele uses her background to relate better with hundreds of women and men.

If you dream of setting up profitable financial sources for yourself or for your family, then a lot of planning has to be taken. But for most entrepreneurs or would-be entrepreneurs, who have started a small business and are stuck. She has successfully operated multiple franchises and efficiently running businesses of her own from the ground up. The same can be done with your business and in the process, you will grow professionally and personally. Take note that your long-term and steady commitment is important. One small step today is where you start building 6-figure business and Michele will show you how!