

Home Care Coaching is a business education company serving aspiring and early-stage non-medical home care owners. We provide structured education, practical resources, and guided support to help you understand what it takes to prepare, build, and operate your business responsibly.




Home Care Coaching is a business education company serving aspiring and early-stage non-medical home care owners. We provide structured education, practical resources, and guided support to help you understand what it takes to prepare, build, and operate your business responsibly.

Healthcare professionals ready to turn clinical excellence into business ownership.
Corporate and career professionals seeking a purpose‑driven exit
from the 9–5.
Purpose‑led achievers who
value systems, accountability, and
expert guidance.
Home Care Coaching is designed for aspiring and early-stage non-medical home care business owners who who are ready to build a strong and responsible business foundation.
Aspiring Home Care Owners
You are considering home care ownership and want to understand what it takes to start and operate the business responsibly.
New Business Owners
You have started the process but still need the education, structure, and resources to establish your business foundation.
Licensed but Not Yet Operating
You have received your license but have not started serving clients or developed the systems and processes needed for daily operations.
Owners Rebuilding Their Foundation
You have taken steps toward opening your business but recognize that important systems, processes, or business fundamentals were missed.
Healthcare professionals ready to turn clinical excellence into business ownership.
Corporate and career professionals seeking a purpose‑driven exit
from the 9–5.
Purpose‑led achievers who
value systems, accountability, and
expert guidance.
Home Care Coaching is designed for aspiring and early-stage non-medical home care business owners who who are ready to build a strong and responsible business foundation.
Aspiring Home Care Owners
You are considering home care ownership and want to understand what it takes to start and operate the business responsibly.
New Business Owners
You have started the process but still need the education, structure, and resources to establish your business foundation.
Licensed but Not Yet Operating
You have received your license but have not started serving clients or developed the systems and processes needed for daily operations.
Owners Rebuilding Their Foundation
You have taken steps toward opening your business but recognize that important systems, processes, or business fundamentals were missed.
America’s older population is growing, and many adults want to remain in their homes as they age.
In 2024, the United States had approximately 61.2 million adults age 65 and older. A national AARP survey also found that 75% of adults age 50 and older want to stay in their current homes as they age.
This growing need is reflected in the workforce. Employment for home health and personal care aides is projected to increase 17% from 2024 through 2034.
Home care ownership offers an opportunity to support families, create jobs, and serve an important community need. However, opportunity alone does not build a successful agency. Responsible ownership requires education, planning, compliance, strong systems, and consistent implementation.
Home Care Coaching helps aspiring and early-stage owners begin building that foundation.
Programs and Ways to Work
With Us
Home Care Startup
Consulting
End‑to‑end guidance to launch your non‑medical home care agency—from pre‑work and market validation to licensing, policies, operations, and go‑to‑market.
Home Care Coaching provides structured education, practical resources, and support. However, you are responsible for completing the lessons, applying what you learn, making business decisions, meeting deadlines, and following through on the work required.
This program is designed for individuals who are:
- Willing to learn and implement
- Open to feedback and professional guidance
- Prepared to complete assignments and action steps
- Comfortable taking responsibility for their progress
- Ready to ask focused questions when support is needed
- Committed to building their business with patience and consistency
This is not a done-for-you service. We will provide the education, tools, and support, but we will not build or operate the business on your behalf.

Understanding before execution
Systems before expansion
Responsibility before growth
Explore Foundational Learning
View Membership Options
Learn About Licensing Support
America’s older population is growing, and many adults want to remain in their homes as they age.
In 2024, the United States had approximately 61.2 million adults age 65 and older. A national AARP survey also found that 75% of adults age 50 and older want to stay in their current homes as they age.
This growing need is reflected in the workforce. Employment for home health and personal care aides is projected to increase 17% from 2024 through 2034.
Home care ownership offers an opportunity to support families, create jobs, and serve an important community need. However, opportunity alone does not build a successful agency. Responsible ownership requires education, planning, compliance, strong systems, and consistent implementation.
Home Care Coaching helps aspiring and early-stage owners begin building that foundation.
Programs and Ways to Work
With Us
Home Care Startup
Consulting
End‑to‑end guidance to launch your non‑medical home care agency—from pre‑work and market validation to licensing, policies, operations, and go‑to‑market.

Home Care Coaching provides structured education, practical resources, and support. However, you are responsible for completing the lessons, applying what you learn, making business decisions, meeting deadlines, and following through on the work required.
This program is designed for individuals who are:
- Willing to learn and implement
- Open to feedback and professional guidance
- Prepared to complete assignments and action steps
- Comfortable taking responsibility for their progress
- Ready to ask focused questions when support is needed
- Committed to building their business with patience and consistency
This is not a done-for-you service. We will provide the education, tools, and support, but we will not build or operate the business on your behalf.
For years, Coach Michele Williams has helped aspiring and established home care agency owners navigate the challenges of launching, growing, and leading successful businesses. Through that experience, she developed a proven methodology built on practical strategies, structured systems, and real-world insights that have helped entrepreneurs build strong foundations for long-term success.
Today, the Home Care Business Program is built on that methodology. Every lesson, resource, and framework reflects Coach Michele's years of experience and is designed to provide clear, practical guidance that clients can apply as they build and grow their agencies.
The program combines comprehensive online learning with live training and implementation sessions to support your progress. Depending on the topic, live sessions may be led by Coach Michele, members of the Home Care Coaching team, or trusted industry professionals.
No matter who is leading a session, every aspect of the program is grounded in Coach Michele's proven approach and our commitment to providing practical, actionable guidance that helps you build a successful home care business.
For years, Coach Michele Williams has helped aspiring and established home care agency owners navigate the challenges of launching, growing, and leading successful businesses. Through that experience, she developed a proven methodology built on practical strategies, structured systems, and real-world insights that have helped entrepreneurs build strong foundations for long-term success.
Today, the Home Care Business Program is built on that methodology. Every lesson, resource, and framework reflects Coach Michele's years of experience and is designed to provide clear, practical guidance that clients can apply as they build and grow their agencies.
The program combines comprehensive online learning with live training and implementation sessions to support your progress. Depending on the topic, live sessions may be led by Coach Michele, members of the Home Care Coaching team, or trusted industry professionals.
No matter who is leading a session, every aspect of the program is grounded in Coach Michele's proven approach and our commitment to providing practical, actionable guidance that helps you build a successful home care business.
Build your business with more than ideas. Build it with structure.
The Home Care Business Program is designed for aspiring and early-stage non-medical home care owners who need a clear foundation before moving forward.
Through structured online education, practical resources, and guided support, you will learn how to prepare for the responsibilities of ownership and begin developing the systems your business needs.
What Is Included
- Structured online lessons
- Practical business tools and resources
- Bi-monthly scheduled group coaching or training sessions
- A designated system for submitting program questions and documents
- Opportunities to purchase eligible client-only add-on services
This is not a done-for-you service. You will receive education, resources, and support, but your progress will require consistent participation, implementation, and follow-through.

Build your business with more than ideas.
Build it with structure.
The Home Care Business Program is designed for aspiring and early-stage non-medical home care owners who need a clear foundation before moving forward.
Through structured online education, practical resources, and guided support, you will learn how to prepare for the responsibilities of ownership and begin developing the systems your business needs.
What Is Included
Structured online lessons
Practical business tools and resources
Bi-monthly scheduled group coaching or training sessions
A designated system for submitting program questions and documents
Opportunities to purchase eligible client-only add-on services
This is not a done-for-you service. You will receive education, resources, and support, but your progress will require consistent participation, implementation, and follow-through.

Home Care Coaching builds on years of home care business education previously offered through Michele Lee Ellis Consulting, LLC.
Through earlier programs, including VIP Hybrid Gold and Gold 2.0, we have supported home care entrepreneurs with practical education, business guidance, resources, and foundational support. Those experiences have helped shape the current Home Care Business Program.
Please note that some reviews reflect earlier programs and service models offered under Michele Lee Ellis Consulting, LLC.
The current Home Care Business Program has an updated curriculum, structure, delivery model, and level of support. Individual experiences and results vary.
Programs and Ways to Work
With Us
Home Care Startup
Consulting
End‑to‑end guidance to launch your non‑medical home care agency—from pre‑work and market validation to licensing, policies, operations, and go‑to‑market.
The program is designed for aspiring and early-stage non-medical home care business owners. It may be a good fit if you have not yet started your business or if you have received your license but still need to establish your business foundation, systems, and processes.
No. Home Care Coaching provides structured education, practical resources, and program support. You are responsible for completing the lessons, applying what you learn, making business decisions, and completing the work required to move your business forward.
The program includes bi-monthly scheduled group sessions, which may include coaching, training, instruction, or implementation guidance. Sessions may be led by Coach Michele, a Home Care Coaching team member, an invited expert, or another professional.
All program questions, document submissions, and support requests must be submitted through the designated client upload system. This helps our team keep requests organized and provide support through the appropriate channel.
Home Care Coaching provides education, resources, and support, but clients remain responsible for completing the lessons, applying what they learn, and following through on the work required.
The Home Care Business Program runs for 6 months. During this period, clients receive access to the online curriculum, included resources, the Success File Cabinet, scheduled group sessions, and the designated client support system.
Clients are encouraged to follow the recommended learning schedule and complete the required work within the program period. Progress depends on consistent participation, implementation, and follow-through.
Program access, support, and submission privileges end when the program period expires unless otherwise stated in writing.
Clients are responsible for completing the curriculum and action steps during the program period. Delayed participation, missed sessions, or incomplete work do not automatically extend program access or support.
At the end of the program, you will have a Pathway Assessment call to determine whether a renewal is right for you or if you are better suited to other programs inside the MLEC ecosystem.
No. Guided Licensing Support and customized Policies and Procedures are not included in the Home Care Business Program.
These services may be available for an additional investment to Home Care Business Program clients only. They are not offered as standalone services to individuals who have not invested in the program.
We take a holistic approach to education and focus on helping clients build a complete, sustainable business, not just obtain a license. This ensures clients are properly prepared for long-term success rather than completing one step without the foundation needed to operate effectively.
The program investment is shared after you complete the Home Care Business Assessment. The assessment helps us understand your current business stage and confirm whether the Home Care Business Program aligns with your needs.
Payment plan options may be available. Full investment details, payment options, and program terms will be provided before you make an enrollment decision.
Completing the assessment does not obligate you to enroll.
Yes. Payment plan options may be available for the Home Care Business Program. Selecting a payment plan divides the total program investment into scheduled payments and does not change the six-month program period or access terms.
A payment plan is not a month-to-month subscription. Program access begins upon the first required payment. Missed or failed payments may result in suspended access. Ending participation does not cancel the remaining payment obligation.
Clients remain responsible for the full program investment according to the payment schedule selected at enrollment. Clients can review the refund policy for full details on payment terms and conditions.
Programs and Ways to Work
With Us
Home Care Startup
Consulting
End‑to‑end guidance to launch your non‑medical home care agency—from pre‑work and market validation to licensing, policies, operations, and go‑to‑market.
Healthcare professionals ready to turn clinical excellence into business ownership.
Corporate and career professionals seeking a purpose‑driven exit
from the 9–5.
Purpose‑led achievers who
value systems, accountability, and
expert guidance.
Building a responsible home care business takes more than an idea or a license. You need education, structure, and consistent action.
The Home Care Business Program gives you clear lessons, practical tools, and support. Start by completing the Home Care Business Assessment.
All prospective clients must complete the assessment before moving forward with the program. Completing the assessment does not obligate you to enroll.
Healthcare professionals ready to turn clinical excellence into business ownership.
Corporate and career professionals seeking a purpose‑driven exit
from the 9–5.
Purpose‑led achievers who
value systems, accountability, and
expert guidance.
Building a responsible home care business takes more than an idea or a license. You need education, structure, and consistent action.
The Home Care Business Program gives you clear lessons, practical tools, and support. Start by completing the Home Care Business Assessment.
All prospective clients must complete the assessment before moving forward with the program. Completing the assessment does not obligate you to enroll.

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