2 Ways to Market a Home Care Agency for Free in 2023

Did you know that there are ways to market a home care agency for free? Free, in this case, means without having to spend a single dime!

According to Coach Michele Ellis-Williams, home care coach/consultant and agency owner, marketing is not only a crucial part of any home care agency – it is the agency itself.

“To put it bluntly, without marketing, how will your target customers know you exist? And without a strong customer base, how will your agency survive?” points out Coach Michele.

Unfortunately, due to the pandemic and other economic challenges, many agency owners have no funds to spend on marketing.

As we all know, economic recessions affect everyone – from large corporations to small companies to individual consumers.

When consumers have less to spend, this automatically reflects on their spending habits – they either reduce or stop spending on some things.

Similarly, when money is no longer coming in as expected, business owners tend to cut costs – they may choose to lay off some employees or stop spending on marketing, and so on.

The good news is that, as an agency owner, you don’t have to halt your marketing efforts because you’re tight on cash or you have a tight cash flow –there are ways to market a home care agency for free in this day and age.

Without taking up too much of your time, let’s look at a few free marketing strategies for home care agencies, courtesy of Coach Michele.

2 Ways to Market a Home Care Agency for Free – Word-of-Mouth/Referral Marketing

“Word-of-mouth marketing, which can sometimes be referred to as referral marketing, takes place when one person recommends a product or service to another, based on their own experience with the said product/service, or the experience of a person they trust,” explains Coach Michele. “Word-of-mouth tends to work well since most consumers appear to believe the recommendations of people they trust, such as friends and relatives, more than they believe other forms of advertising, including TV and Radio.”

So, how do you implement word-of-mouth marketing in your agency?

According to Coach Michele, the first thing you have to do is give your customers and other likely referral sources a reason to refer you to their acquaintances.

Why should they refer you and not your competition?

“It is important to note that word-of-mouth marketing is triggered by a great customer experience – the more satisfied a customer is with your services, the more likely they are to refer you to someone else,” continues Coach Michele. “So, as a home care agency owner, the best place to start with your word-of-mouth marketing strategy is to ensure you are actually delivering an exceptional service. From there, you can ask for referrals from your customers and other possible referral sources in your area.”

2 Ways to Market a Home Care Agency for Free – SEO (Search Engine Optimization

Research shows that more people, including the older generations, are using the internet to search for the products and services they need, with Google dominating the search market with more than 2 trillion searches each year.

“If your marketing budget is tight, SEO can offer a free way to drive clients to your business. There are so many free SEO techniques at your disposal, just as there exist paid SEO techniques, and they are all meant to help businesses get great rankings on search pages. And the good thing about free SEO is that, with some research, any agency owner can do their own SEO without having to pay anyone,”

concludes the Coach.

Recommended Resources- How to Do Your Own SEO


For more tips on how to market a home care agency for free, feel free to get in touch with us here at Michele Lee Ellis Consulting, we will be more than delighted to hear from you! 

Also, for free tips on how to start and operate a successful home care agency from Coach Michele, please visit her YouTube channel @ I am Coach Michele.

Phone number: 888-462-8885

Office Phone Hours: Tuesday-Friday 9:30 am-6: 30 pm EST